Redesign your next chapter, one bite at a time.
Newbiscuit helps you rethink the habits and stories running your life, and create something bigger, bolder and more magnificent.
For people in midlife who are successful — but not satisfied.
NewBiscuit is about the work of redesigning the second half of life, thoughtfully, deliberately, and without blowing everything up. It’s for people who have done what was expected, built a good life on paper, and can feel that something important is still missing, not because they’re broken, but because they’ve outgrown the version of life they’re currently living.
What follows is a challenge to one of the quietest assumptions we carry about midlife, and an invitation to imagine something better.
For Leaders and Organisations
The same patterns that trap individuals show up at scale in organisations. If your people are disengaged despite your wellbeing initiatives, it's probably not a motivation problem—it's a design problem. I work with leaders who want to examine the conditions they create and redesign how work actually feels.
The Truth No One Quite Says Out Loud
There’s a quiet cultural assumption that life is supposed to get smaller after 40.
That the peak is behind you.
That the adventure is over.
That what’s left is a slow, polite narrowing — maybe even a gentle slide into irrelevance, followed eventually by geriatric dribbling and death.
It’s wrong.
And it costs people decades of possibility.
Midlife isn’t the beginning of decline. It’s the beginning of clarity.
Your wants sharpen.
Your values get louder.
Your tolerance for bullshit evaporates.
And, if you let it, a hunger starts to rise — not to escape your life, but to live it more deliberately.
The problem isn’t that people in midlife lack energy, ability, or opportunity. It’s that they’ve inherited a story about what this phase of life is for — and it’s a small one.
NewBiscuit exists to challenge that story.
The second half of life can be richer, more joyful, more creative, and far more interesting than the first. Not by blowing everything up, but by redesigning how you live, what you prioritise, and who you’re becoming.
Seriously — who actually wants to be young, dumb, and poor again?
What you’ll find here
NewBiscuit is not a program to follow or a mindset to adopt. It’s a place to do the slower, more interesting work of redesigning the second half of life.
Here you’ll find:
clear ways of thinking about midlife, identity, and change
practical experiments to help you test what actually fits, rather than guessing
frameworks for deciding what to keep, what to let go of, and what to grow next
writing, talks, and tools designed to build clarity and agency over time
The work is grounded in behavioural science, real-world experimentation, and lived experience — but it’s always translated into plain language, without jargon or false certainty.
There are no quick fixes here. Just the steady work of paying attention, making better choices, and shaping a life that feels expansive rather than constrained.
“it made me feel like I can do more with myself… that nothing should really hold me back” - Workshop participant
Where to start
The book
More: How to Live a Magnificent Life is the thinking behind everything NewBiscuit does — written for people whose lives look good on paper but feel undercooked on the inside. It's part behavioural science, part lived experiment, and part friendly shove towards doing something about it.
It's in progress. You can follow along.
Speaking & workshops
I get brought in when capable people and organisations sense that something isn't broken, but it isn't quite working either. My keynotes and workshops are designed to interrupt that pattern and leave people with concrete moves they can actually make.
Less total reinvention. More changing one ingredient and seeing what becomes possible.
The Life Audit
A structured tool that helps you see your life clearly across the domains that actually matter, not as a score, but as a starting point. Where are you thriving? Where have you been quietly settling? And what would it take to shift one thing?
Stay close to the work.
I send a regular letter from the road, desk or train; reflections, questions, and small experiments from inside the NewBiscuit body of work.
No hype. No fixing. Just some company for you as you work out what you want the next decades to be for.